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Case study: Tourism Authority of Thailand

Tourism Authority of Thailand

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The Challenges

  • The destination needed one point of contact for the trade encompassing a full range of marketing, engagement and training
  • The trade were not familiar with what the wider country had to offer their clients
  • Developing areas and their attractions need to be highlighted
  • To create a significant and responsive database
  • Average lengths of stay in the area need boosting
  • Average spend also needs increasing
  • Extend seasonality into shoulder and off-peak
  • To create regular communication and trade engagement

The Solution

  • Provide a whole range of engagement and communications tools h the rapidly via the new database
  • Constantly update training themes
  • Create themed taining modules for the country and regions
  • Create the platform that can be upscales for deployed in numerous markets
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The Result

  • Over 8,000 travel trade users in the UK/I alone
  • A fully comprehensive and content rich database
  • A fully flexible and dynamic portal with which communicate a range of messages and event attendance

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