The Challenges
- The destination needed one point of contact for the trade encompassing a full range of marketing, engagement and training
- The trade were not familiar with what the wider country had to offer their clients
- Developing areas and their attractions need to be highlighted
- To create a significant and responsive database
- Average lengths of stay in the area need boosting
- Average spend also needs increasing
- Extend seasonality into shoulder and off-peak
- To create regular communication and trade engagement
The Solution
- Provide a range of engagement and communication tools
- Constantly update training themes
- Create themed training modules for the country and regions
- Create a platform that can be upscaled for deployment in numerous markets
The Result
- Over 8,000 travel trade users in the UK/I alone
- A fully comprehensive and content rich database
- A fully flexible and dynamic portal which can communicate a range of messages and event attendance
View all case studies
Let's increase your market, regional or global trade reach