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Case study: Switzerland

Switzerland

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Equator iPad Device

The Challenges

  • To rapidly provide high quality audiences across the UK to attend a roadshow, planned with relatively short notice
  • Each of the key centres chosen had been visited recently by a number of roadshows by other destinations

The Solution

Equator was able to rapidly communicate the unique benefits of attending the Switzerland events overcoming a degree of event attendance fatigue in each centre

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The Result

Each of the roadshow events was over-subscribed with highly qualified sales staff, within 3 days of the attendance marketing activity and fulfilment being deployed in each catchment area

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