Case study: Jumeirah Hotels and Resorts

Jumeirah Hotels and Resorts

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The Challenge

  • Jumeirah needed to deploy a global trade training and marketing solution to boost awareness and sales for their rapidly and continuously increasing portfolio of luxury reports and properties.

The Solution

  • A fully comprehensive online trade platform was deployed across 10 key source markets throughout the world.
  • The platform included a full range of sales communication tools and scalable training modules featuring properties as they came onstream.
  • A powerful trade incentive scheme was employed to bolster brand awareness and to ensure information about property openings translated through to bookings and rapid revenue growth.
The Result
  • Over the past 8 years the platform has grown to a trade audience of over 25,000 luxury sales bookers in agencies, tour operators and MICE companies worldwide, who are fully engaged in selling and promoting Jumeirah properties to their clients.

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