The Challenge
- Jumeirah needed to deploy a global trade training and marketing solution to boost awareness and sales for their rapidly and continuously increasing portfolio of luxury reports and properties.
The Solution
- A fully comprehensive online trade platform was deployed across 10 key source markets throughout the world.
- The platform included a full range of sales communication tools and scalable training modules featuring properties as they came onstream.
- A powerful trade incentive scheme was employed to bolster brand awareness and to ensure information about property openings translated through to bookings and rapid revenue growth.
The Result
- Over the past 8 years later the platform has grown to a trade audience of over 25,000 luxury sales bookers in agencies, tour operators and MICE companies worldwide, who are fully engaged in selling an promoting Jumeirah properties to their clients
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